Types and Uses of Information We Collect
Personally Identifiable Information (“PII”) – Generally, you can visit our Site without revealing any personal information about yourself. At times, we may add forms or other options for you to communicate with us and provide us information about yourself. Unless otherwise indicated, the information we request is optional, but we may offer functionality on our Site that will not work properly without you providing the requested information. We may gather certain personal information that you provide to us to help us better serve you through providing you with what you request such as information regarding our products and services, marketing to you, and otherwise to respond to your inquiries. We only collect personally identifiable information when you choose to reveal it to us.
When you email a question or comment to one of our team members, we receive your email address and any other information you choose to include in your email. If you use other web forms that we may provide from time to time to submit inquiries or sign up for mailing lists or other information, we will collect the information you submit. If we receive similar questions from other users, we may post the most frequently asked questions on our site under a “FAQ” or similar section. The question we post may be similar to, or the same as, the question you submitted, but we will not identify you (or anyone else) as the questioner.
We may use your PII to send you information and advertising about us and our products and services including without limitation to provide you with products and services you have expressed interest in, requested, and/or purchased.
Information Automatically Collected
When you visit our Site, we may collect some information automatically. By collecting this information, we get a better understanding of your needs and what products and services we can develop, market, and sell to you to meet those needs. Some of the information we automatically collect is necessary for the proper functioning of the Site, such as cookies as explained below. All the information we gather helps us understand your preferences and how well our Site is functioning so we can continually improve your online experience with us. We may also use such information to improve our company and our products and services, and to provide you information and advertisements regarding those products and services.
Information From Your Computer and Device – We may ourselves, or through our third party service providers, collect information about your computer and mobile device, such as the browser, operating system, IP address, country and other geolocation data, date and time of visit, whether you are using a mobile device and what type, referring websites, the search engine queries you used to get to our Site, the pages of our Site you visit and your activities on our Site such as what images, videos, or other imbedded media you view, as well as the amount of time spent on our pages, and the number of pages visited. Some of this information may be collected using cookies, as further explained below. This information is used for a variety of purposes to improve our Site and its content, including without limitation to gather broad demographic data, identify trends and statistics, help diagnose problems with our server, and to administer our Site and its content. We may collect and share information between pages of our Site for the proper functioning of our Site, as well as authentication. We may also use this information to provide you with information and advertising regarding our products and services and the products and services of PBL.
Cookies – Our Site may use “cookies” to provide information on your computer and mobile device. Cookies are pieces of data that a Site can send to your browser, which may then be stored on your computer or other device. We may use both session and persistent cookies on our own or through our third party service providers as described below. Cookies may save your preferences while you are at our Site, such as allowing for persistent login on pages that require logging in, and we may use them to provide you with tailored information and tracking as you use our Site. Cookies help us, among other things, to determine which areas of our Site are popular by tracking hits to those areas, which may in turn allow us or our third party providers to provide you with targeted information or advertising regarding our products and services. By modifying your browser preferences, you have the choice to accept cookies, to be notified when a cookie is sent, or to reject cookies. The rejection or limitation of cookies by your browser may limit your ability to use the Site.
Third-Party Service Providers – We may use a variety of third-party services to help provide our services, such as developing and hosting our Site and to help us understand the use of our services, such as through Google Analytics, to provide information to us and to provide you with advertising regarding our Site and our products and services. We may also collect or otherwise gather information related to you from these third-party service providers. These third-party service providers may collect, store, and share information as further dictated by the privacy policies of those third parties
You can prevent the collection of the data generated by Google Analytics in relation to your use of the Site and the processing of this data by downloading and installing the browser plug-in, with more information regarding how you can opt out of Google Analytics data collection as instructed here: https://tools.google.com/dlpage/gaoptout. This link provides instructions for installing an opt-out cookie on your device. As a result, the collection of data by Google Analytics is prevented in future for the Site and for this browser as long as the opt-out cookie remains installed in your browser.
Facebook similarly provides more information regarding the information it collects and how it is used in relation to advertising along with methods to opt out of collecting and sharing of information here: https://www.facebook.com/settings?tab=ads; and https://www.facebook.com/policy.php.
Additional general information regarding opt-out from interest-based advertising from companies belonging to the Network Advertising Initiative can be found here: http://optout.networkadvertising.org/#!/, information regarding opting out through the Digital Advertising Alliance can be found here: http://optout.aboutads.info/#!/.
Web Beacons – We may employ Web beacons (also called single-pixel gifs), which are customized links or similar technologies, on the Site and when sending you messages, newsletters, or promotional emails or in using third party service providers. Web beacons allow us to (a) determine whether you have opened, or acted upon, a promotional email and which links you have clicked on in order to deliver to you more focused communications and other content, (b) allow us to count the number of users who have visited certain webpages and effectively deliver services, and (c) enable us to compile aggregated statistics and determine the efficacy of promotions by using Web beacons from third parties.
Sharing of Your Information
In addition to the situations described above, we may use and disclose visitor information in special instances when we have reason to believe disclosing this information is necessary to investigate, identify, contact, or bring legal action against someone who may be causing injury to or interfering with our rights or property, other Site visitors, or anyone else. We may disclose visitor information when subpoenaed, if ordered or otherwise required by a court of law, arbitrator, or other similar proceeding or the rules governing such a proceeding, for government investigations, with government agencies if required by law, to exercise, establish, or defend PBL’s legal rights, to protect your vital interests or those of any other third party, and when PBL otherwise believes in good faith that any applicable law requires it.
Other Information Practices
Your Nevada Opt-Out Rights – We do not sell your personal data, but nevertheless we offer an opt out to sales of your data to comply with Nevada law. Verified requests under Nevada law (NRS 603A) to not make any sale of any covered information we have collected or will collect regarding you may be sent to email@example.com. Please included in your email “Request for Nevada Opt-Out” in the subject line and in the body of your message.
Security – We take commercially reasonable steps to protect data transmitted through our Site, and we rely upon our third party vendors to supply security for the services they provide. We cannot and do not ensure or warrant the security of any information you transmit to us or from our online products or services. You transmit information to us at your own risk and should take all necessary precautions regarding the information you transmit, either to our Site and its related vendors or elsewhere on the Internet.
Children – Protecting the privacy of children is very important to us. For that reason, our Site does not solicit, collect or maintain personally identifiable information from users we actually know are under age 18. If you are a parent or guardian, please contact us if you believe information regarding a child has been collected by us through our Site.
Contacting Us – If you have additional questions about our use of information, please contact us at: firstname.lastname@example.org.
Effective Date: 10/07/2019.
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